Material

.PPTX:

Presentation

Scope:

We conducted comprehensive user research through video interviews and surveys, including active, passive, not looking cord and non-cord users, to determine what features could be added to the platform to increase organic acquisition, drive organic sign-ups from passive job seekers, and increase overall cord platform usability.

Approach:

To better understand the methods people use to look for work, how they make decisions, and what they consider when changing jobs, we asked users about the most important things they consider when making those decisions and provided a selection of topics and features we thought they would find useful.

Recruitment:

In total, 91 people were interviewed or responded to the survey.

Methodology:

Focus Areas:

Geographic Areas:

Script & Script Summary


Interviews

Script and Summary

Intro Hi X, I'm X, X at cord. Thanks so much for taking the time to join us, your feedback and opinion on this call will contribute to the products we decide to build in the future. The call will last no more than 30 minutes, and we'd encourage you to be honest and open about your thoughts.

For non-cord users: For context, cord is a messaging tool that software engineers use to speak directly to people hiring inside technology companies. We're used by around 10,000 engineers and thousands of companies. cord currently helps solve the problem of how you directly access someone who is looking to hire someone like you. We are currently in the process of working out how we can solve another ****problem for engineers, which is how people who are passively or actively looking for work get access to information that can inform their decision-making about where they work. This set of user interviews is based on what information you would benefit from to help inform your decision-making. But first, we'll start with some exploratory questions to get more of an understanding of your current situation.

For cord users: As you know, cord is a messaging tool that helps software engineers speak directly to people hiring inside technology companies. We are currently in the process of working out how we can solve another problem for engineers, which is how people who are passively or actively looking for work get access to information that can inform their decision-making about where to work. This set of user interviews is based on what information you would benefit from to help inform your decision-making. But first, we'll start with some exploratory questions to get more of an understanding of your current situation.

Questions

For cord users only:

For non-cord users only:

All users:

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