We conducted comprehensive user research through video interviews and surveys, including active, passive, not looking cord and non-cord users, to determine what features could be added to the platform to increase organic acquisition, drive organic sign-ups from passive job seekers, and increase overall cord platform usability.
To better understand the methods people use to look for work, how they make decisions, and what they consider when changing jobs, we asked users about the most important things they consider when making those decisions and provided a selection of topics and features we thought they would find useful.
In total, 91 people were interviewed or responded to the survey.
- Cord users (58 People) were approached directly via email, using the emails they used to sign up to cord.
- Non-cord users (32 People) were approached in the same way as cord users, the majority
were passive cord users and others came through link share.
- User interviews and surveys on a sample of 33 non-cord and passive cord users and 58 active cord users.
- Data Analysis
- Criteria: Engineers and Developers of all seniorities (Laura’s and Rosie’s user personas)
- Content that can attract cord people who are not looking for work.
- Content that could help engineers who are passively and actively looking for work decide where they want to work next.
Script & Script Summary
Script and Summary
Hi X, I'm X, X at cord. Thanks so much for taking the time to join us, your feedback and opinion on this call will contribute to the products we decide to build in the future. The call will last no more than 30 minutes, and we'd encourage you to be honest and open about your thoughts.
For non-cord users:
For context, cord is a messaging tool that software engineers use to speak directly to people hiring inside technology companies. We're used by around 10,000 engineers and thousands of companies. cord currently helps solve the problem of how you directly access someone who is looking to hire someone like you.
We are currently in the process of working out how we can solve another ****problem for engineers, which is how people who are passively or actively looking for work get access to information that can inform their decision-making about where they work. This set of user interviews is based on what information you would benefit from to help inform your decision-making. But first, we'll start with some exploratory questions to get more of an understanding of your current situation.
For cord users:
As you know, cord is a messaging tool that helps software engineers speak directly to people hiring inside technology companies. We are currently in the process of working out how we can solve another problem for engineers, which is how people who are passively or actively looking for work get access to information that can inform their decision-making about where to work. This set of user interviews is based on what information you would benefit from to help inform your decision-making. But first, we'll start with some exploratory questions to get more of an understanding of your current situation.
For cord users only:
- How long have you been using cord for?
Most cord users that took part in this survey have been using cord for 1 week to 1 month.
- How is your experience with cord so far?
Many users find cord to be a very useful tool, and are very satisfied with its overall rate of responses. Some people found it overwhelming that companies were getting in touch so quickly.
Some users said the search tool seemed a little unclear and were unsure how to use it.
For non-cord users only:
- Job title, seniority
- Have you heard of cord before? What do you know about cord?
The majority of non-cord users were not familiar with the product and had never heard of it, some were familiar with the concept, but didn't know much about the product.
- How would you describe your current job search status: Actively looking, Passively looking, Not looking?
Actively looking: 7; Passively looking: 4; Not looking: 4
The majority of people were actively looking for work, while there was an equal number passively looking and not searching at all, the latter are mostly non-cord users.
- What was/would be the reason for you to look for a new position?
Most people said the main reason they would look for a new position was the inflexibility of companies towards remote and hybrid positions, the desire to learn new tech stacks, along with moving away from chaotic, stressful environments, which were the most common reasons for people wanting to change jobs.
- What factors did you take into account when deciding if you wanted to change jobs?
People considered changing jobs for a variety of reasons, but company culture and salary came up most frequently. Other factors people consider when changing jobs include working for startups, product-based companies, hybrid flexibility, and commute/office location.
- What are the major challenges you've faced when deciding where you want to work?
In response to a question about the challenges users faced when deciding where to work next, users expressed the need for a deeper understanding of the company's structure and the size of the team they would be part of, as well as understanding their impact on the organization and its culture and environment, and finding reliable sources containing all this information.