Using video interviews, hotjar and google analytics, we conducted user research with software developers who were not cord users to better understand how to optimize the signup flow and landing page.


Outlining the questions we wanted to answer with this research and defining goals participants had to keep in mind during the interview → Observing participants using the product trying to achieve the goals while thinking aloud and questioning users during this process → Gathering all data collected in the interviews and through hotjar to answer the questions initially outlined.

What is think-aloud? A think-aloud protocol is a method used to gather data in usability testing in product design and development, in psychology and in a range of social sciences.


Hypothesis: We believe that currently, our landing page is failing to efficiently inform interns that land on it. Goal: Understand if this is true and if so, what may be causing this and how can we improve it.

Hypothesis: We believe that we can better our sign-up experience and create an equally great experience for users that only want to sign up to cord for our resources that are not specific to messaging companies and finding work. Goal: A signature cord design, based on simplicity and ease of use allows users to quickly outline and define their goals on using cord, so we can provide them with the best possible ‘tailored’ signed-up experience.

<aside> <img src="/icons/forward_yellow.svg" alt="/icons/forward_yellow.svg" width="40px" /> Goal Outline Having a landing page that can quickly inform users of what cord really is and all its potential as a ‘hub’ for finding work that is optimized for SEO and can guide users through a signup experience that is tailored to their specific needs — all maintaining an easy and smooth


<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> Sample: → 5 People Have not used cord before Working in Tech Based in the UK, EU, US Looking for on-site and/or remote positions


<aside> <img src="/icons/calendar-month_gray.svg" alt="/icons/calendar-month_gray.svg" width="40px" /> Key dates: → Recruiting - 7 to 9th Feb User Interviews -14/16th Feb Research Results - 16/15 - 17th Feb Action - 18th Feb


<aside> <img src="/icons/wrench_gray.svg" alt="/icons/wrench_gray.svg" width="40px" /> Research Methods Interviews Meet ****the participants 1:1 and ask all the relevant questions. Duration: 45 Mins Hotjar & Google Analytics → 30+ Hotjar / Sign-up drop-off’s Google Analytics


Script & Interview Summary

Interview Intro

Hi X, I'm Micaela and I’m a UI/UX Designer here at cord.

Thank you so much for taking the time to join us, your feedback is very important to us and will help inform the decisions we’ll make to improve cord to its users. This call will last no more than 30 minutes, and we’d encourage you to be honest and open about your thoughts.

For context, cord is a messaging tool that software engineers use to speak directly to people hiring inside tech companies. We're used by around 10,000 engineers and thousands of companies and the problem cord currently helps solve bridging the communication between people working in tech and relevant people hiring in tech companies.

Currently, we’re in the process of improving the overall experience in the cord website, in particular the landing page and the signup flow. This interview will be based on that, and your experience as a non-cord user signing up to cord for the first time.

But before, we'll start with some exploratory questions to get more of an understanding of who you are and what’s your current situation.

Interview Summary

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