Cord's Insights library provided people with a variety of resources to help them get the most out of the product, their job search, and the tech industry itself.

It allowed users to browse through a selection of articles, stories, videos, and podcasts, designed to cater to different people with different skill levels and interests. We had a designated team of copywriters and content producers that curated each resource to ensure that it was informative, easy to understand, and relevant to our user's needs. As the UI/UX Team we were always committed to providing the best possible experience on cord, and our content library was just one way to achieve that objective.

Project Context

As a team, we aimed to increase organic acquisition and cord sign-ups. We conducted user research (find organic acquisition research here) that helped us understand what kind of resources people would benefit from when looking for a new job, and whether or not a blog section of a content library was something engineers and people looking for work would be interested in.

After conducting research, we noticed that the needs of people who were already using Cord were very different from those who weren't. Because our goal was to create content that benefited both our users and Cord itself, we decided that we needed to provide different experiences: one for the public i.e. non-cord users, and one for signed-in users, i.e people that had an account on cord.

Main goals:

<aside> <img src="/icons/hammer_yellow.svg" alt="/icons/hammer_yellow.svg" width="40px" /> What we established? Our target audience was already engaged with other content libraries and newsletters and research showed that they would not only be interested in but benefit from an insights section within cord. A relationship that not only would benefit our users by providing them with content to support them in their careers and inform them about their industry but help cord achieve their goals.

Process & Research

Ideation

Experience 1: Public / Landing Page

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Experience 2: Signed-In

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